Recently, Christian NBA star Jonathan Isaac announced that he'll be launching an anti-woke sports apparel brand, UNITUS, in August 2023. Jonathan has been outspoken about his faith, making headlines in 2020 when he refused to kneel in protest against the National Anthem.

"UNITUS is a sports and apparel company, and the basis of it for me is freedom," the Orlando Magic player shared in the documentary Unwoke Inc. "You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that. And I think they have the free choice to do so, as much as I disagree, but I feel that we also have the freedom to create what we want to create."

In 2022, Jonathan Isaac released his debut book, Why I Stand. The book further delves into his choice to stand during the National Anthem and his journey of following Jesus. Why I Stand is available now on Amazon.com.

For more information about UNITUS and to get updates about the company, follow Jonathan Isaac on Instagram.