UP Entertainment, the leader in uplifting entertainment for passionate and diverse audiences across cable, satellite and streaming platforms, is celebrating its 20th Anniversary on October 30, 2024. To commemorate the big day, the company has established October 30 as National UPlift Someone Day through the National Day Archives. UPlift Someone is UP Entertainment's core purpose and is a core value at the company. Feeding America will be the national charity partner for the inaugural UPlift Someone Day. There will be messaging across UP Entertainment's channels throughout the month of October to raise awareness about food scarcity and share how people can get involved by donating, advocating or volunteering at the more than 200 food banks across the country. Go to Feedingamerica.org to learn more.

1-800-Flowers.com is also a national partner for UPlift Someone Day. In addition to participating, they will provide a 15%*off select gifts when customers use promo code UPLIFTSOMEONE at the time of purchase during the month of October so viewers can brighten someone's day with flowers. UP Entertainment will also be running a sweepstakes with 1-800-Flowers.com Oct. 14-28. There will be (5) winners for a $100 floral arrangement, $100 gift card and UP Faith & Family 1-year subscription. And (5) secondary winners for a $50 floral arrangement and UP Faith & Family 1-year subscription. People can enter at https://sweeps.uptv.com. In UP Entertainment's hometown, Girl Scouts of Greater Atlanta and the Atlanta Community Food Bank will also both be participating.

National UPlift Someone Day (October 30) will be a day to spread joy and appreciation. Acts of kindness such as a simple thank you or recognizing those who have made a positive impact can go a long way in making others feel connected and valued. When we see an uplifting act or are lucky enough to be the recipient, it energizes us to pay it forward. UP Entertainment will encourage others to observe the day by finding a way to uplift at least one person. We'll share ways to uplift others both big and small (including but not limited to: volunteering, donating to an organization, spreading positivity, a random act of kindness or a community service project) through our on-air promotional spots, website, social media, email newsletter, app and community partnerships. More information can be found at UPliftsomeoneday.com.

"When we launched UP Entertainment with Gospel Music Channel (now UPtv) on October 30, 2004, our mission was to uplift others through quality entertainment," said Charley Humbard, UP Entertainment Founder and CEO. "Now 20 years later, as creators of the genre of Uplifting Entertainment, we are ensuring that our purpose reaches beyond the television screen into communities nationwide to give back and UPlift Someone by establishing October 30 as a National Day of Recognition. Whether it's opening a door for someone, sending a thank you note, or volunteering, I encourage everyone to participate in ways big and small to make a difference for someone else."

UP Entertainment employees will be celebrating the day by partnering with Love Beyond Walls to put together 500 "Blessing Bags" for the unhoused in the Atlanta area. Blessing Bags will contain a Poncho, Hand Sanitizer, Hygiene Kit, Socks, Lip Balm, Bottled Water, Snacks, LifeLine Resource Card and a Gift Card.