Youth With A Mission
Posted July 24, 2009
By IronJedi,
It would be beyond easy to cynically dismiss pure NRG as just another imitative, gimmick act, riding the coattails of the success enjoyed by similar ‘tween Disney and Nickelodeon acts. The adolescent trio of Caroline, Carolyne and Jordan share the same polished presentation and image with their much marketed peers, but where the wholesome ‘tweens of kids’ T.V. tend to dilute, skirt or altogether avoid spiritual issues, the kids of pure NRG are unabashedly direct with “their” music.
The songs of The Real Thing, the trio’s fourth album, are bright, upbeat, and edgy pop/rock. Energetic, techno-influenced rhythms layered with guitar and keyboards are delivered with a highly polished gloss. All three members of pure NRG’s line-up are more than able singers, and several tracks of The Real Thing showcase each member’s burgeoning development as legitimate vocalists.
Whereas the popular cover albums of the KidzBop series only rehash material, pure NRG is able to avoid contrived cuteness by performing original material that strikes a surprising balance between fun and mature. The songs’ lyrical maturity no doubt benefits from tapping a veritable who’s who of Christian songwriters including: Scott Krippayne, Matthew West and Todd Smith. The Real Thing lives up to its name and will definitely appeal to fans of other ‘tween acts like Jump 5 or the Disney Double-Threats (re. Selena Gomez, Demi Lovato, et al.), as well as artists like Jesse McCartney, David Archuleta and Britt Nicole.
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